The name Strawberry Jam came from singer and drummer Panda Bear as he and the band were on a plane headed to Greece for a show. Upon receiving his complimentary tray of food, he opened up the packet of strawberry jam that had been provided for the bread. As he removed the cover of the packet, he was drawn to the look of the glistening jam, and he expressed his desire for the production of their new album to sound like the jam looked, "that is to say, something that's really synthetic and sharp and futuristic looking," but also "tangy and sweet, almost in a kind of aggressive way in terms of the way it tastes".[13]